ROAS calculator.
Use this calculator to compare media spend against tracked revenue. For service businesses, replace revenue with pipeline value or closed-won revenue.
Inputs to collect.
Media cost for the measured period.
Revenue tracked back to the campaign or channel.
Useful when you need contribution-level ROAS, not just revenue ROAS.
Formula
ROAS = revenue attributed to ads / ad spend
Revenue ROAS6.0x
Gross profitAED 63,000
Profit after mediaAED 33,000
How to use this number.
A strong ROAS can still be weak if margins are thin or attribution is inflated.
Use blended ROAS for business decisions and channel ROAS for optimisation.