Landing page conversion calculator.
Use this calculator to estimate the business impact of better landing page conversion before increasing ad spend.
Inputs to collect.
Paid or organic visits to the landing page.
Current percentage of visitors who become leads.
Reasonable target after improving offer clarity, forms and trust signals.
Formula
Leads = visitors x conversion rate
Current leads150
Target leads250
Additional leads100
How to use this number.
Conversion rate improvements can produce more leads without increasing media spend.
Measure qualified leads, because a shorter form can increase volume while reducing sales quality.