Cost per lead calculator.
Use this calculator to estimate how spend, CPC and landing page conversion rate affect lead volume and CPL.
Inputs to collect.
Total media budget for the campaign period.
Average cost for one click or landing page visit.
Percentage of visitors who submit a lead.
Formula
CPL = ad spend / leads
Estimated clicks2,500
Estimated leads125
Estimated CPLAED 160
How to use this number.
If CPC stays fixed, improving conversion rate lowers CPL directly.
Review qualified CPL separately from raw CPL when sales quality matters.