Customer acquisition cost calculator.
CAC is the cost to acquire one paying customer. For UAE lead generation, calculate CAC from media cost, sales handling cost and the final number of customers acquired.
Inputs to collect.
Paid media cost for the period.
CRM, call handling, sales team or agency cost included in acquisition.
Closed customers, not raw leads.
Formula
CAC = acquisition cost / new customers
Total acquisition costAED 60,000
New customers30
CACAED 2,000
How to use this number.
Track CAC by channel only when sales attribution is reliable.
Compare CAC with gross margin payback, not only first purchase value.