CPL Ranges
Directional CPL ranges for UAE campaigns. Use these as planning ranges, not guaranteed outcomes: actual cost depends on offer strength, lead definition, landing page conversion rate, sales response time and market competition.
| Segment | Range | Notes |
|---|---|---|
| Business Setup | AED 80-250 | Varies by jurisdiction, licence type and keyword intent. |
| Real Estate | AED 60-200 | Off-plan campaigns usually sit lower; secondary-market quality tends to cost more. |
| Clinics & Healthcare | AED 40-150 | Aesthetic and specialist procedures usually sit at the higher end. |
| Financial Services | AED 100-400 | Eligibility, compliance and lead qualification requirements raise costs. |
A cheap enquiry is not useful if the person cannot buy, is outside the service area or is not ready to speak with sales. Benchmarks should be reviewed with qualified lead rate and sales acceptance rate.
Landing page clarity, form friction, WhatsApp routing and response time often move CPL faster than bid changes. Campaigns with the same CPC can produce very different CPLs.